Designing campaigns that reflect community voices and drive healthy behavior change
Social Marketing
Social marketing combines research, creativity, and community voice to develop messages and campaigns that inspire healthier choices and stronger communities.
This section features campaign examples, messaging guides, toolkits, and adaptable materials that support public health communication efforts across a wide range of topics, including healthy eating, active living, healthy retail, and community wellness.
Whether you are developing a statewide initiative, launching a local campaign, or looking for ready-to-use communication tools, these resources provide practical guidance and assets to support effective behavior change communications.
Explore the Resource Library
Discover campaigns, tools, and resources that support culturally responsive public health communications.
What You’ll Find in the Library
- Campaign planning and strategy resources
- Audience research and message development tools
- Social media graphics and communication assets
- Healthy beverage campaign materials
- Healthy retail communications resources
- Community wellness challenge materials
- Healthy eating promotion tools
- Emergency response communication resources
- Evaluation and campaign learning resources
Featured Resource Collections
Our Approach
Learn how effective social marketing campaigns are developed—from audience research and message testing to implementation and evaluation.
Campaign Resources
Explore campaign examples, toolkits, and adaptable assets designed to promote healthy behaviors and support community change.
Social Marketing Resource Library
Access practical guides, templates, and downloadable materials to plan and implement your own campaigns.
Our Impact
See how these resources have supported culturally responsive campaigns and healthier communities.
Our Approach
Effective social marketing campaigns are grounded in a structured, community-centered process.
| Step | Description |
|---|---|
| Listen | Engage with communities and stakeholders to understand motivations, barriers, and cultural context. |
| Co-Create | Partner with community members to design messages, visuals, and outreach strategies that resonate. |
| Test | Use focus groups, pilot efforts, and feedback loops to refine campaign materials. |
| Implement | Deploy campaigns across digital, print, and community outreach channels. |
| Evaluate | Measure reach, engagement, and outcomes to inform continuous improvement. |
Healthy Beverage Campaigns
Resources that promote water consumption, reduce sugar-sweetened beverage intake, and support healthy beverage environments.
| Resource | Download / View |
|---|---|
| Clemson Healthy Beverage Campaign Guide | View Guide |
| Georgia Hydrate My State Campaign Materials | View Guide |
Healthy Retail Communications
Messaging and promotional materials that support healthier retail environments and encourage fruit and vegetable consumption.
| Resource | Download / View |
|---|---|
| Promoting Health in the Grocery Store | View Resource |
| Healthy Retail Marketing Guide | View Resource |
| Safe Shopping Print Materials | View Resource |
| Retail Webinar: Supporting Stores and Shoppers | View Webinar |
Community Wellness Challenges
Ready-to-use campaign assets that support healthy eating, physical activity, and stress management.
| Resource | Download / View |
|---|---|
| Stockton Wellness Challenges & Publications Resources | |
| Physical Activity Resources: | |
| Stockton Wellness Challenge Physical Activity Social Media Guide (English) | View Guide |
| Stockton Wellness Challenge Physical Activity Social Media Guide (Spanish) | View Guide |
| Stockton Wellness Challenge Social Media Campaign Toolkit | Download Assets |
| Healthy Beverage Resources: | |
| Stockton Wellness Challenge Healthy Beverages Social Media Guide (English/Spanish) | View Guide |
| Stockton Wellness Challenge Healthy Beverages Campaign Toolkit | Download Assets |
| Mindfulness and Stress Management Resources: | |
| Mindfulness and Stress Management Social Media Guide for Partners | View Guide |
| Mindfulness and Stress Management Social Media Toolkit | Download Assets |
| Fruits & Veggies Resources: | |
| Stockton Wellness Challenge Fruits & Veggies Social Media Guide (English) | View Guide |
| Stockton Wellness Challenge Fruits & Veggies Social Media Guide (Spanish) | View Guide |
| Stockton Wellness Challenge Fruits & Veggies Social Media Guide Toolkit | Download Assets |
Healthy Eating Promotion
Messaging guides and outreach tools that support nutrition education and healthy eating promotion.
| Resource | Download / View |
|---|---|
| Toolbox for Community Educators: Social Marketing | Download PDF |
Emergency Response Communications
Communication resources developed to support outreach during emergencies and public health disruptions.
| Resource | Download / View |
|---|---|
| Resources for SNAP-Ed Implementing Agencies During COVID-19 | View Resources |
Campaign Implementation & Outreach
Training guides, outreach materials, and implementation resources designed to support community engagement and wellness campaign delivery.
| Resource | Download / View |
|---|---|
| Hand, Heart + Soul Project Social Marketing Campaign Materials Training Guide | View Guide |
Our Impact
These campaigns and tools have helped organizations:
- Reach diverse audiences with culturally responsive messaging
- Elevate community and youth voices in campaign development
- Increase awareness and engagement around healthy behaviors
- Improve access to practical health-promoting resources
- Use data and feedback to strengthen campaign effectiveness
