CDPH, OHE Children and Youth Behavioral Health Initiative

CYBHI 101: PUBLIC EDUCATION AND CHANGE CAMPAIGN RESOURCES: 

• Kickoff Slides – CYBHI Local-Level Public Education and Change Campaigns | Informational Webinar:  Dive into our informational webinar kickoff slides to gain a comprehensive understanding of the initiative. Access Here.

• Youth at the Center Report – CYBHI: Explore the aspirations of children, youth, families, and community members for a transformed behavioral health ecosystem. The report is foundational to the CYBHI’s efforts to ensure that their voices, needs, and lived experiences continue to guide every phase of our work. Read Here.

• Working Paper – California’s Children & Youth Behavioral Health Ecosystem: This document underscores the importance of public education and our change campaign. Delve into Appendix D, page 44, for further insights. Access Here.

Additionally, discover these valuable resources below: 

• Positive Parenting: Empower yourself with effective strategies to enhance your parenting skills.
• You Are Never A Bother!: Find solace and encouragement during challenging times.
• CalHOPE: Discover a safe and supportive environment for mental health support and assistance.

CAMPAIGN UPDATE:

On February 20, 2024, the California Department of Public Health (CDPH), through The Public Health Institute Center for Wellness and Nutrition, awarded $25 million to 28 community based and tribal organizations for the CDPH, Office of Health Equity’s Local Level Public Education and Change Campaigns. The organizations will develop culturally, linguistically, and age-appropriate campaigns aimed at reducing stigma and discrimination, and connect individuals, families, and caregivers to the appropriate resources they need around mental, emotional, and behavioral health promotion, prevention, treatment, maintenance, and wellness.  The campaigns will be youth centered and co-created representing our five priority populations: African Americans/Black, Native Americans, Asians and Pacific Islanders, Latinos, and Lesbian, Gay, Bisexual, Transgender, Queer and Questioning communities with special consideration for transitional-age youth, persons with disabilities, justice and foster care involved youth, and those living in rural areas. The full list of grantees can be found here: Local Level Campaigns Award Announcement. 

The California Department of Public Health (CDPH), Office of Health Equity (OHE) is developing and implementing local-level public education and change campaigns as part of the CDPH, OHE Children and Youth Behavioral Health Initiative (CYBHI). The CDPH, OHE intends to award approximately 25 to 30 local-level grants to 501(c)(3) community-based organizations (CBOs) or Tribal organizations or collaborative/partnerships to develop local-level campaigns that address reduction in stigma, and enhance behavioral health literacy for children, youth, families and communities, and increase help-seeking behavior and wellness support.  

The CDPH, OHE is partnering with the Public Health Institute (PHI), an independent, nonprofit organization, to implement the Local-Level Campaigns. This partnership between PHI and the CDPH, OHE aims to facilitate a deep investment in children and youth (ages 0-25), parents and caregivers who live in communities that are historically unserved, underserved and inappropriately served, including five priority populations, which will enable select local organizations to develop youth-centered, and co-created public health campaigns.

The full RFA announcement is available here:  CDPH, OHE CYBHI Local-Level Public Education and Change Campaigns RFA. This document includes background, funding information, eligibility criteria, a description of the scope of work and complete selection and evaluation criteria. Additionally, the RFA Workplan Template, Budget Template, Budget Worksheet, and Budget Justification are available for download. 

These are key dates for the application process:

Applications will only be accepted through the online portal, managed by PHI CWN. The mandatory, non-binding Letter of Intent will also be accepted through the online portal. 

Please send any questions to this email: [email protected].