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CDPH, OHE Children and Youth Behavioral Health Initiative



On February 20, 2024, the California Department of Public Health (CDPH), through The Public Health Institute Center for Wellness and Nutrition, awarded $25 million to 28 community based and tribal organizations for the CDPH, Office of Health Equity’s Local Level Public Education and Change Campaigns. The organizations will develop culturally, linguistically, and age-appropriate campaigns aimed at reducing stigma and discrimination, and connect individuals, families, and caregivers to the appropriate resources they need around mental, emotional, and behavioral health promotion, prevention, treatment, maintenance, and wellness.  The campaigns will be youth centered and co-created representing our five priority populations: African Americans/Black, Native Americans, Asians and Pacific Islanders, Latinos, and Lesbian, Gay, Bisexual, Transgender, Queer and Questioning communities with special consideration for transitional-age youth, persons with disabilities, justice and foster care involved youth, and those living in rural areas. The full list of grantees can be found here: Local Level Campaigns Award Announcement. 

The California Department of Public Health (CDPH), Office of Health Equity (OHE) is developing and implementing local-level public education and change campaigns as part of the CDPH, OHE Children and Youth Behavioral Health Initiative (CYBHI). The CDPH, OHE intends to award approximately 25 to 30 local-level grants to 501(c)(3) community-based organizations (CBOs) or Tribal organizations or collaborative/partnerships to develop local-level campaigns that address reduction in stigma, and enhance behavioral health literacy for children, youth, families and communities, and increase help-seeking behavior and wellness support.  

The CDPH, OHE is partnering with the Public Health Institute (PHI), an independent, nonprofit organization, to implement the Local-Level Campaigns. This partnership between PHI and the CDPH, OHE aims to facilitate a deep investment in children and youth (ages 0-25), parents and caregivers who live in communities that are historically unserved, underserved and inappropriately served, including five priority populations, which will enable select local organizations to develop youth-centered, and co-created public health campaigns.

The full RFA announcement is available here:  CDPH, OHE CYBHI Local-Level Public Education and Change Campaigns RFA. This document includes background, funding information, eligibility criteria, a description of the scope of work and complete selection and evaluation criteria. Additionally, the RFA Workplan Template, Budget Template, Budget Worksheet, and Budget Justification are available for download. 

These are key dates for the application process:

RFA Announcement Release

December 1, 2023

Informational Webinar

December 12, 2023 11 a.m. – 12:30 p.m. PT

Access the recording here: Informational Webinar

Access the PDF format here: Informational Webinar (PDF)

Access the Updated Q&A and Resources Document here: UPDATED Q&A and Resources – January 2024. 

Repeat Informational Webinar

December 14, 2023 10 a.m. – 11 a.m. PT

To register, click here: Repeat RFA Informational Webinar

*After registering, you will receive a confirmation email containing information about joining the webinar. 

Office Hours 1

December 14, 2023 (Sign-up here: Office Hours)

Letter of Intent Due

December 18, 2023 5 p.m. PT **Mandatory, Non-Binding**

Office Hours 2

January 5, 2024 (Sign-up here: Office Hours)

RFA Deadline

January 16, 2024, 2 p.m. PT

Application Review

January 31, 2024 – February 12, 2024

Award Notification 


No later than February 20, 2024

*An application appeal is not available for this funding opportunity. 

Applications will only be accepted through the online portal, managed by PHI CWN. The mandatory, non-binding Letter of Intent will also be accepted through the online portal. 

Please send any questions to this email: [email protected].


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